New Realities Centre Video on Creative Interviewing

In this clip, Jennifer Mason talks about creative interviewing: what it is; how to go about it; how it fits into and affects research design, data generation and analysis; and what skills are important in order to get the most out of this approach:

You can also find other video clips on ‘Creative approaches to public engagement in qualitative research’, ‘The Emotional Challenges of Writing’, and ‘Using a case by case study approach to data analysis’ on the Realities website at:


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