Creative thinking and taking control of your career

If one of your New Year’s resolutions is to be more proactive in managing your career, you might want to attend one of the two forthcoming workshops that are being delivered by Dr. Adrian West. Adrian’s workshop at last year’s Research Staff conference was very popular and very well received, so we’ve got him back to deliver one session on how to think creatively, and a second on managing your career. If you weren’t able to get to his session at the conference, you might be familiar with Adrian from reading the Q and A that he did for the last issue of Incite (again, about his area of expertise, creativity in research):

Places on both of the workshops are limited, so if you’re interested, make sure you book soon…

How to have new ideas: a systematic approach to having them when you need them. Wednesday 30 January 2013, 09:30-13:30, Room 2.219, University Place. Book here:

Great new ideas are often obvious in hindsight. Yet notoriously difficult to have in foresight. Why?

Part of our job as researchers is to have new ideas of value. Yet we get little formal training in how to use our minds to achieve this. Some believe “creativity cannot be taught directly”. But it can. There are systematic processes that can be learnt and practised. It is as much a part of the mental tool kit as ‘science’, ‘reason’ and ‘critical thinking’, and yet quite a different way of using our minds.

In this session we will look at why new ideas of value (or “daring speculation” is Einstein’s deluxe version) are so hard to have, and at systematic techniques we can learn and practise to develop our creative capacity, so that we can call upon it when we need it.

 “Startling benefits unachievable by other means.”

Independent IBM report on an innovation programme delivered to 50 company leaders in 2010.

 “It is honestly the most useful thing I have learnt in the last 10 years of my life.”

Melody Sameni, Transportation Research Group, University of Southampton


Dr Adrian West, Associate, Company of Mind

Adrian co-founded the shared virtual reality research group at The University of Manchester. He led European and UK contributions in psychology and computer science, and was an expert project reviewer in technology for the European Commission.

Adrian ran a team of engineers at a U.S. venture capital funded research spin-off company sold to IBM in 2008.

He has been Research Director of The Edward de Bono Foundation which specialises in thinking as a skill, facilitating creative thinking for corporations and cross discipline innovation teams.

Being Proactive in your Career. Wednesday 30 January 2013, 13:30-17:30, Hanson Room, Bridgeford Street Building. Book here:

This short session will look at ways you can actively take control of your career and provide you with the chance to decide what you will do next to move your career in the direction you want it to go.

This session is delivered by Dr Adrian West Director of Company of Mind: 


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